In a time when fast fashion dominates the industry, Little Match Girl stands out as a beacon of sustainability and eco-consciousness. Founded by Mr. Can Heng and Ms. Tiew Angis, this Singaporean brand is dedicated to creating eco-friendly women’s fashion using biodegradable fabrics and recyclable packaging. Their story is one of transformation, dedication, and a deep respect for Mother Earth, inspired by their journey from fast fashion to sustainable practices.
The inception of Little Match Girl
The journey of Little Match Girl began with a significant personal transformation. Originally operating in the fast fashion sector, the founders’ perspective shifted dramatically after the birth of their son. Ms. Tiew Angis realized that being a good parent also meant taking care of the planet they would leave behind for future generations. This epiphany led them to transition from fast fashion to slow fashion, focusing on sustainable practices and eco-friendly materials.
“Motherhood changed my perspective on life and business,” Ms. Tiew Angis shared. “We wanted to create a greener environment for our son and the next generation. This is why we closed our retail shop in 2018 and dedicated ourselves to sustainable fashion, researching and studying for two years before redoing fashion during COVID.“
Sustainable Fashion for the Future
Little Match Girl stands out from other clothing brands in Singapore by prioritizing sustainability and ethical practices. The brand offers a variety of eco-friendly women’s fashion products, all crafted from biodegradable fabrics. They focus on small batch production to prevent overproduction and waste, ensuring that each piece is made with care and consideration for the environment.
“We exclusively use recyclable, eco-friendly packaging,” says Mr. Can Heng. “As a local brand, we are committed to promoting a more sustainable environment within the Singapore fashion industry. We encourage customers to try on our fabrics before making a purchase, ensuring they are comfortable and gentle on the skin.“
The brand’s approach has resonated with an increasing number of customers in Singapore, who value the mindful shopping experience and the focus on sustainability. Despite the challenges of producing in small batches and upholding ethical practices, Little Match Girl has experienced significant demand and growth, expanding to three shops during the COVID-19 period.
The Future of Little Match Girl
Little Match Girl is dedicated to providing sustainable fashion options and promoting a greener future. The founders are proud of the awareness they have raised about green fashion and the impact it has had on their customers, including their son, who understands and values their sustainable mindset.
Ms. Tiew Angis explains, “Our plans involve maintaining our commitment to small batch production, allowing us to showcase a variety of designs. If a design does well, we consider pre-orders to manage demand and avoid waste. We believe in the power of sharing our mission and encouraging others to adopt sustainable practices.“
Little Match Girl’s journey showcases the impact of conscious business practices. By prioritizing sustainability and ethical production, they are paving the way for a more responsible and eco-friendly fashion industry in Singapore, ensuring that future generations inherit a healthier planet.
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