In today’s fast-paced world, finding a balance between a demanding career and personal passions can be challenging. However, for Janet Loh, the founder of PureDustCreates, it is a journey filled with passion and creativity. As an accomplished communications and marketing professional and talented artist, Janet has discovered a way to blend her love for art, ceramics, and marketing into a fulfilling, multifaceted life. In this article, we explore her creative journey, the challenges of balancing work and art, and how her two worlds of marketing and artistry intersect.
From Communications to Art
Janet’s journey into the world of communications and marketing was fueled by her love for writing and creativity. “I’ve always loved writing, and at one point, I thought I’d become a journalist after graduation,” she shares. However, her career path led her to communications and marketing, where she found the perfect combination of writing and creativity. “Whether designing brochures, websites, or events, I get to use both my love for words and visual design in this field,” she explains.
Beyond her professional career, Janet’s artistic passions—such as painting and ceramics—have always been integral to her life. Creating art allows her to express herself, unwind, and find balance amid her demanding work schedule. Despite the challenges of balancing a full-time job with her artistic pursuits, Janet dedicates herself to both, often spending long hours at the office, followed by even more time in the studio afterwards.
Balancing a Creative Career and Passion Projects
Finding time for both her marketing career and artistic passions is no easy task. Janet explains, “It’s not about a strict divide between work and art; some days require more focus on my career, while others allow me to dive into my creative projects.” Her daily schedule often involves juggling meetings, deadlines, and after-hours studio time. This balancing act, though challenging, brings her immense fulfillment.
Regarding her creative process, Janet’s approach to painting and ceramics is fluid and spontaneous, in contrast to the structured, deadline-driven nature of her marketing work. “In ceramics, I’ll often start with a rough sketch, but as I work with the clay, the design evolves,” she shares. This balance between structure and flexibility fuels her creativity, whether she’s crafting a marketing campaign or sculpting a ceramic masterpiece.
The Intersection of Marketing and Art
Janet’s background in painting and ceramics has significantly impacted her work in marketing and communications. With her trained eye for design, she can approach marketing projects more creatively. “My art practice has helped me make better design decisions in my work,” she explains. She has even taken on projects within her organization where her artistic experience is crucial, such as selecting mural locations and interpreting artists’ work for commissioned projects.
Moreover, the patience and mindfulness required in ceramics have carried over into Janet’s professional life. “Creating a piece of art, especially ceramics, requires a lot of patience,” she reflects. “That process has taught me to be more patient in my communications and marketing role as well.” Her ability to blend creativity with strategic problem-solving has made her stand out in her career, while her artistic side offers a way to unwind, recharge, and maintain her creative energy.
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