In a world that often moves too quickly, there is something undeniably comforting about the simple joy of a cookie. Whether enjoyed with a morning cup of coffee, an afternoon tea, or shared among colleagues at work, a good cookie can brighten even the dullest of days. This is where Monday Blues, a homegrown Singaporean cookie brand, comes in. With its melt-in-your-mouth butter cookies and heartwarming story, Monday Blues is not just about snacks; it’s about creating small, sweet moments of joy amidst the hustle of everyday life.
Sherly’s Story Behind the Bakes
Monday Blues was founded by Sherly in 2024. As quirky as the name might sound, it has deep emotional roots. “I always feel emotional about Mondays,” Sherly shares, reflecting on how the name came to her during a nostalgic moment reminiscing about her school days and early working life. Her journey began with a love for baking, which she refined through formal training in pastry. Her vision was simple: to create something low in sugar, easy to eat, and meaningful—a little bite-sized joy to help ease the Monday blues.
What started as a personal coping outlet soon evolved into a passion project, leading to the establishment of a home-based bakery. Sherly chose butter cookies as her canvas—not only because they are a timeless favorite, but also because she noticed how well they paired with hot drinks during office hours. Encouraged by her colleagues at her day job who loved her cookie experiments, Sherly decided to take the leap and turn Monday Blues into a brand, creating cookies that fit into busy lives without skimping on flavor or heart.
What Makes Monday Blues Stand Out
Every batch from Monday Blues is made fresh using premium ingredients like French butter and Valrhona chocolate. Sherly’s cookies stand out because of her creative twists—she doesn’t just follow traditional recipes. Instead, she experiments with new textures and adds unique elements like nuttiness, resulting in cookies that are both familiar and refreshingly distinct. Her goal is to provide customers with indulgent treats without requiring them to spend extravagantly.
The baking process is highly personal for Sherly. Since it’s a home-based business, she balances her full-time job with cookie orders through careful planning and passion. She bakes only on her days off, ensuring that every order is fresh and intentional. Sherly’s mission is to bring joy to people through small bites filled with care. While she faces limitations in space and time, she uses these challenges to be more thoughtful and deliberate with each batch.
Sweet Plans and Flavorful Dreams
The most popular cookie on the menu is Sherly’s signature Burnt Butter Nut Cookie. This creative twist on the classic butter cookie features the rich depth of browned butter and nutty notes, making it a favorite among customers. However, Sherly’s personal favorite is always the newest experiment she shares with family and friends before launching it to the public. There’s always something exciting quietly baking in the background.
Looking ahead, Monday Blues is preparing for its first pop-up event later this year. Sherly also intends to introduce new cookie flavors and may expand the menu to include treats that still reflect the brand’s core values: comfort, quality, and approachability. While Monday Blues started in a small kitchen, its heart—and flavor—are anything but small.
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