In Singapore’s flourishing floral industry, fresh flower arrangements remain a timeless way to express emotions, celebrate milestones, and enhance special moments. More than just decor, a bouquet can be a deeply personal gesture—especially when it’s customized to reflect an individual’s preferences or the meaning behind an event. Candyce Floral, a home-based online florist founded in August 2024, brings this personalized touch to life through thoughtfully curated flower arrangements tailored for each customer.
How Candyce Floral Began.
Candyce Floral is the brainchild of Crystal Lim, who discovered her love for flower arrangement as a relaxing hobby. Over the years, what began as a creative pastime evolved into a passion project. Crystal regularly crafted fresh flower bouquets for friends and family, experimenting with colors and textures to bring beauty and joy into their lives. As her skills and confidence grew, she began documenting her arrangements, sharing them online, and slowly offering her designs for sale on platforms like Instagram and Carousell.
The name “Candyce Floral” holds special significance—it’s named after Crystal’s daughter, representing both a personal connection and a hope for shared moments of creativity in the future. The brand’s foundation lies in the belief that flower arranging is not only therapeutic but also a way to foster connection, spark joy, and express personality through colors and shapes.
What Sets Candyce Floral Apart.
Unlike large retail florists, Candyce Floral operates as a fully home-based, online business—offering highly personalized services that cater to specific requests. Crystal specializes in fresh flower bouquets, bridal bouquets, and elegant table arrangements. While preserved flowers are available in smaller quantities, the heart of the brand lies in fresh floral design that captures the essence of a moment or celebration.
Customization is at the core of Candyce Floral’s service. Clients often approach Crystal with a preferred color palette, flower types, or even inspiration photos. From there, she carefully selects the right blooms—considering visual balance, overall theme, and budget—to craft a bouquet that’s meaningful and unique. Whether it’s matching a bridal bouquet to a wedding gown or creating a soft summer arrangement inspired by nature, Crystal ensures each design brings her client’s vision to life. When specific blooms aren’t available, she thoughtfully substitutes them with similar flowers that preserve the intended look and feel.
Challenges and the Road Ahead
Crystal sees Candyce Floral as more than just a floral business—it’s a way of bringing nature closer to people’s lives. Whether it’s a single bloom or a full bouquet, each arrangement is thoughtfully crafted to reflect beauty, emotion, and connection. With a strong focus on customization and creative design, Candyce Floral ensures every piece feels personal and meaningful.
For Crystal, one of the most rewarding parts of the job is seeing the joy on customers’ faces when they receive their flowers. It’s a moment of shared happiness that makes all the effort worthwhile. As she continues to grow the brand, her dream is to one day open a physical retail space—a warm, inspiring environment where people can experience her floral work up close.
Her goal moving forward is to keep creating arrangements that reflect the seasons, inspire curiosity, and spark genuine delight. Her advice for fellow creatives? Stay curious, stay grounded, and let your passion guide the way.
To Know more visit Instagram Link: https://www.instagram.com/candycefloral?igsh=MXR5dGp3bTZvN2ltYQ==
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