In a world where screens often dominate childhood, the art and craft industry is quietly reclaiming its space in nurturing creativity and imagination. Across homes and classrooms, parents and educators are rediscovering the importance of tactile, hands-on play that helps children explore, learn, and express themselves freely. This growing awareness has fueled demand for educational craft products that merge learning with fun, helping children develop essential skills while enjoying the process of creation.
Among the brands leading this movement is KidzStuff & Co. (previously known as OurKidzStuffs), a Singapore-based creative brand founded by Fiona. What began as a simple idea during motherhood has grown into a trusted name known for safe, engaging, and thoughtfully designed art and craft kits that bring joy and learning to children of all ages.
From a Mother’s Idea to a Meaningful Mission.
Fiona’s journey with KidzStuff & Co. began in 2019 when she became a mother and realized how costly store-bought craft materials were. What started as an effort to find better alternatives soon turned into a business that officially took shape in 2020. Guided by her love for creativity and learning, she began sourcing quality materials and creating fun, affordable craft kits for children.
Today, KidzStuff offers a delightful range of products, including sand art, window art, foam play sets, piggy banks, and customized goodie bags. All paints used are certified safe, reflecting Fiona’s commitment to children’s well-being. Her bestsellers, such as window art and personalized goodie bags, are now favorites among parents and educators alike.
Learning Through Play and Imagination.
At the heart of KidzStuff is a belief that art is one of the most powerful tools for learning. Through every brushstroke, color, and shape, children strengthen their creativity, fine motor skills, and confidence. Fiona designs her kits to make sure that kids learn continuously without realizing it, blending fun with education seamlessly.
While her products cater to all ages, Fiona finds them especially meaningful for children aged three to eight. This is the stage where kids are most curious, exploring colors, textures, numbers, and shapes. Each KidzStuff activity invites them to play, create, and discover new skills in a joyful, hands-on way that encourages both learning and self-expression.
Growth, Challenges, and Looking Ahead.
Building a business from home was not without challenges. Fiona recalls how managing storage space was one of her biggest hurdles. With many parents ordering last minute, she needed to keep stock ready at all times. Her creative solution was to transform her bedroom at her parents’ home into a mini warehouse and workspace, allowing her to stay organized while growing the business.
Encouraged by positive feedback from parents and the smiles of happy children, Fiona now plans to expand KidzStuff’s reach. Her goal is to collaborate with more student care centers, childcare facilities, and community organizations. By doing so, she hopes KidzStuffco becomes the first name that comes to mind whenever someone thinks of creative, educational fun for kids.
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