In the world of home based baking, creativity and comfort have become powerful driving forces that shape how small food businesses rise and build their identity. Across Singapore, more bakers are turning personal stories into inspiring brands, supported by a growing appreciation for handcrafted treats and thoughtful flavour curation. The industry is shifting toward authenticity, where heart, skill, and meaningful connection determine success. It is within this evolving landscape that Batter Days has found its voice. Born from resilience and rooted in purpose, this brand brings joy through carefully crafted croffles and warm storytelling that reflects the spirit of its founder.
The Story Behind Batter Days and Its Meaning.
Batter Days was founded by Rasyidah A. Rasid in August 2025, during a period of personal healing. Baking had always been a source of comfort, and with the encouragement of her family, it became the foundation of a business that supported her emotional wellbeing.
The name Batter Days represents hope. It was inspired by the belief shared by her family that better days will come, and that baking could help her reconnect with purpose. What began as a small idea grew quickly after her first live station at her sister’s wedding, opening the door to unexpected support and overwhelming demand.
Crafting Flavours With Intention and Quality.
Batter Days offers six croffle flavours, each made with intention and balanced taste. The basic selections include Cloud Nine with white chocolate drizzle and Oreo, Golden Hour with milk chocolate drizzle and honey cornflakes, and Blush Bloom with strawberry drizzle and marshmallows.
The premium range features Sweet Surrender with Kinder Bueno chocolate drizzle and almonds sliced, Pistachio Whisper with pistachio sauce with crushed Lotus biscuits, and a best selling Golden Twist with caramel sauce and pretzel that brings a perfect sweet salty harmony. Every croffle is made fresh one hour before collection to ensure softness, buttery texture, and gentle sweetness that customers love.
Growth Future Plans and the Heart of the Brand.
Beyond croffles, Batter Days now offers banana cakes that have received positive feedback for their soft texture and balanced flavour. With a WSQ Food Hygiene Certification, the brand prioritises safety, consistency, and professionalism in every order.
The business continues to grow through pop ups, live stations, and collaborations with other home based F&B creators. Despite the challenges of balancing writing, apparel work, and baking, Rasyidah manages her time with care and relies on strong family support. Her dream is for Batter Days to become a well known name in Singapore, built on passion, resilience, and community.
To know more visit – https://www.instagram.com/_batter.days?igsh=MThva2h6a2tnZXF6bg==
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