What started as a sustainable coffee project in Myanmar has blossomed into Barehands, a Singaporean fashion brand committed to social impact and sustainability. Founded by friends-turned-co-founders Germaine Lye, Chanel Go, and Mitchell Hong, Barehands is more than a fashion label; it’s a movement that connects skilled artisans with opportunities, fostering sustainable communities and promoting eco-friendly fashion practices.
Building Equitable Partnerships and Sustainable Communities
The inception of Barehands was driven by the founders’ experience in Myanmar, where they saw how businesses could transform lives by providing livelihood and dignity. They encountered many talented artisans who lacked the resources and platforms needed to showcase their skills and earn a sustainable income. This realization became the cornerstone of Barehands’ mission: to spotlight artisans from around the world and build strong, sustainable communities.
Barehands operates on the principle of equitable partnerships. The fashion industry often overlooks the many hands and voices involved in creating products, but Barehands is intentional about ensuring that every artisan receives support and recognition. By collaborating closely with artisans, the brand aims to provide them with the resources they need to thrive and create high-quality products.
The COVID-19 pandemic led Barehands to a refugee tailor community in Malaysia, where they met a master tailor whose skills inspired them to launch a sample collection. This collaboration highlighted the potential for a business that could transform lives by connecting artisans with a network of opportunities and resources. Since its founding in 2019, Barehands has expanded its reach to 10 different communities across Colombia, Venezuela, India, Myanmar, Thailand, Indonesia, Malaysia, and Singapore, involving 144 partner artisans.
Sustainable Practices and Conscious Fashion
Barehands is committed to sustainability, adopting a made-to-order production cycle to minimize overproduction and waste. The brand utilizes off-cut fabrics to create limited-edition collections, ensuring that materials are used efficiently. This approach not only reduces waste but also supports the artisans who work with these fabrics.
The design process at Barehands is inspired by a harmonious blend of minimalism and color, resulting in versatile pieces that flatter all body types. Bestsellers like the Leona Long Pants and the reversible Portland panel top are celebrated for their comfort and style. The brand’s aesthetic emphasizes good design, quality, and the artistry of the artisans.
Barehands’ commitment to sustainability extends to their relationships with artisans. The brand seeks out artisans with exceptional skills and a commitment to long-term collaboration. By investing in small-scale operations, Barehands grows alongside its artisans, fostering sustainable livelihoods and high-quality craftsmanship.
In the local fashion scene, Barehands aims to inspire others to explore sustainability and intentionality in their fashion choices. The brand encourages customers to be curious about their purchases, training staff to engage in meaningful conversations about the origins and impact of each product.
Barehands’ mission is to make a positive impact on society by building sustainable communities and delivering excellent products. As one of the Made With Passion brands led by the Singapore Tourism Board and Enterprise Singapore, Barehands celebrates local talent and encourages others to pursue their passions. By highlighting the stories and skills of artisans, Barehands transforms fashion into a force for good, one piece at a time.
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