For many Singaporeans, our favorite pastimes usually involve eating and drinking—with shopping coming in close behind. This comes as no surprise as our island boasts a wide range of international and local boutiques across various categories, including fashion. While we are familiar with classic international fashion brands, the number of homegrown Singaporean brands has increased gradually, with different labels offering a range of products from swimwear to contemporary fits. If you’re looking to support a local boutique or on the hunt for hidden homegrown gems, here is a curated list of Singapore brands to keep your eye on.
Le Petit Society
Love matching outfits with the entire family? Get inspired by comfortable and stylish pieces from this homegrown brand. Le Petit Society offers a variety of choices for all ages, such as the adorable Baby Bear Cardigan complete with bear ears on the hood. Their latest resort series includes boxy tees, babydoll dresses, and baby-ribbed rompers, perfect for dressing the family in a coordinated style.
Kydra
Get your sweat on with Kydra’s versatile and adaptable activewear. Combining functionality with fashion, Kydra’s pieces are designed for Singapore’s tropical climate. The Halter Longline Bra, for instance, blends style and function with its elegant keyhole design and longline silhouette. Pair it with high-waisted bottoms for a chic and versatile look suitable for both workouts and casual outings.
Anya Active
Anya Active empowers women to embrace an active lifestyle with its butter-soft and seamless Pocket Shorts, ideal for daily runs. These six-inch biker shorts feature functional side pockets and medium compression. Pair them with the Cross Back Bra, which offers medium to high support and under-bust padding, perfect for intense workout sessions.
Cheak
Cheak’s chic and buttery soft athleisure pieces are tailored for an Asian fit and suitable for various activities, from HIIT workouts to yoga. The Off Duty Unitard, an effortlessly chic onesie with medium support, thick ribbed straps, and a flattering scoop neckline, is a signature piece. Unsure of what to get? Cheak’s online quiz helps you find your perfect fit.
Curious Creatures
Complete your look with delicate jewellery from Curious Creatures. Their demi-fine jewellery collection features elegant pieces crafted with 925 sterling silver and adorned with stunning stones. Show off your personality with the Foodie bracelet or opt for the classic yet unique Octo Ear Hoops.
Abara
Unleash your creativity with Abara’s bespoke bag services. Made from sustainably sourced leather, Abara’s bags are timeless and elegant. The Keepie Mini Shoulder Bag, a smaller version of the bestselling Keeps’ake Medium Shoulder Bag, features calf leather, gold hardware, detachable straps, and a magnetic flap closure, perfect for those who enjoy simple yet sophisticated accessories.
The Paper Bunny
The Paper Bunny offers pieces made for intentional everyday use, from laptop bags to bucket hats. The Puffer collection is a fan favorite—soft, lightweight, and durable, ideal for those constantly on the go. With three zip pockets for easy access and made from water-resistant nylon, it’s perfect for Singapore’s unpredictable weather.
Align Swim
Align Swim’s stylish swimwear flatters all body types and is made using soft, earth-friendly fabrics like Econyl and Repreve. These sustainable fabrics provide UV protection and are chlorine-resistant. The Isla Long Sleeve from the Eclipse collection offers maximum coverage and support with an open midriff and stylish cut-out that enhances the waistline.
Perk by Kate
Perk by Kate offers lingerie designed to help women embrace their bodies, beauty, and individuality. The Harper Triangle Padded Bralette features an elegant front clasp and adjustable undercut band, while the Celine Convertible Padded Camisole boasts dramatic scallop lace details, providing a touch of elegance and comfort.
Haikini
Haikini’s swimwear is perfect for water sports enthusiasts. The Elle Cut-Out One Piece, named after Legally Blonde’s Elle Woods, comes in a bright Barbie pink shade with flattering side cutouts. The Braided Scrunch top from the Hawaiian Sunset collection features adjustable braided straps, a wide ribbon-style tie at the back, and yellow hibiscus batik motifs in an orange ombre, offering a stunning and functional design.
Explore these local brands and discover the unique fashion treasures Singapore has to offer, all while supporting homegrown talent.
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