House of Vastrada, founded by Vicneshri Vicnaysen in 2022, is a distinctive Indo-Western fashion brand based in Singapore. What started as a simple reselling venture has evolved into a dynamic label offering exclusive clothing and jewelry designed to resonate with modern aesthetics. The brand is celebrated for its fusion of Indian fabrics with contemporary styles, catering to a diverse audience with its eclectic collections.
Inspiration Behind House of Vastrada
Vicneshri’s journey began with her quest for vibrant, cotton-based outfits that were both stylish and practical. Frustrated by the limited size-inclusive options—especially for larger sizes—she initially started as a reseller of Indian cotton wear. However, she soon realized that mass-produced designs often lacked uniqueness and appeal. This realization motivated her to create her own clothing, collaborating with Indian producers to design exclusive pieces using hand-block printed materials.
Each garment is crafted with functionality in mind, featuring details like pockets and customizable sleeves while remaining true to Vicneshri’s vision of simple yet elegant design. The brand also ventured into creating custom fabrics to address the demand for office-appropriate and understated prints. Vicneshri’s ability to seamlessly blend traditional Indian craftsmanship with modern design sensibilities has made House of Vastrada a favorite among customers from various backgrounds.
Diverse Product Offerings
While House of Vastrada initially focused on women’s clothing, the brand has since expanded to include menswear, kids’ apparel, and specialized collections for teenagers. This inclusive approach addresses gaps in the market, such as providing comfortable, cotton-based kurta sets for teenagers—a group often overlooked by mainstream brands.
The brand also features carefully curated jewelry collections that complement its clothing lines. Vicneshri selects unique pieces that can be styled with both ethnic and modern outfits, adding versatility and charm to each collection.
Overcoming Challenges and Ensuring Customer Satisfaction
Building the brand has not been without its challenges. In 2022, as a stay-at-home mom with limited mobility, Vicneshri faced hurdles in managing suppliers remotely and ensuring timely production. Despite these obstacles, her dedication to quality and understanding of customer needs have been instrumental in the growth of House of Vastrada.
Vicneshri places immense importance on customer satisfaction, using feedback to refine her designs and collections. The brand continuously evolves to meet diverse customer demands. While keeping an eye on trends, Vicneshri ensures her designs remain wearable, distinctive, and tailored to the everyday lives of her customers.
House of Vastrada’s commitment to blending tradition with modernity—along with its focus on inclusivity and quality—sets it apart in Singapore’s fashion landscape. The brand continues to thrive, bringing Indian-inspired fashion to a global audience while celebrating individuality and style.
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