The sleepwear industry has entered an exciting chapter, with consumers demanding more from their nighttime clothing. Beyond appearance, people now look for breathable fabrics, climate-friendly production, and designs that feel as good as they look. Sleepwear is no longer an afterthought — it has become an extension of wellness and self-care. In humid climates especially, the shift to fabrics that regulate temperature and wick away moisture is reshaping how brands think about comfort.
Against this backdrop, MySleepTee, founded by Fabian Hegi and Arlene Koh, is carving its space. Launched in July this year, the brand blends personal storytelling, sustainable bamboo fabric, and playful design to offer sleepwear that feels like an embrace.
A Love Story That Sparked A New Kind Of Sleepwear
The inspiration for MySleepTee came from an intimate and relatable moment. Fabian’s wife often borrowed his shirts to sleep in—they weren’t oversized for him, but for her, they draped perfectly and felt comforting. Recognizing this as more than a habit, Fabian and Arlene began designing tees that captured that same relaxed charm, now with quality fabrics and thoughtful construction. What started as a gift for one person quickly expanded when friends fell in love with the idea too.
The name MySleepTee reflects this intimacy. It is direct, simple, and personal—a sleep tee that feels uniquely yours. The brand frames itself as a form of wearable love language, designed to bring warmth and joy into nightly routines. That personal foundation is what makes it stand out in an increasingly crowded space.
Fabric Choice Comfort Promise And Commitment To Safety
At the heart of MySleepTee is bamboo. Blended with a touch of elastane for stretch, bamboo offers cooling comfort, softness, and eco-friendly credentials. It is highly breathable, wicks moisture away better than cotton, and remains cool to the touch, making it ideal for Singapore’s humid climate. Bamboo also grows quickly with less water and without pesticides, which makes it a responsible fabric choice.
To reinforce its customer-first approach, the brand offers a 30-day Comfort Promise. If a product does not feel right, customers can return it risk-free. Every tee is also aligned with OEKO-TEX Standard 100 certification, ensuring that no harmful substances are present. Combined with plastic-free biodegradable packaging, MySleepTee makes sustainability and safety core to its identity.
Design Philosophy Challenges And Future Expansion
What distinguishes MySleepTee from other sleepwear brands is its cut and playful spirit. The tees are designed in an oversized style, inspired by the classic boyfriend shirt but refined for comfort and elegance. With Original, Petite, and Mini Me versions, the brand has embraced inclusivity while keeping the same oversized charm. Designs are fun and character-driven, adding lightheartedness to nightly rituals.
Launching the brand came with challenges, particularly in sourcing reliable manufacturing partners. Early setbacks led to changes in producers until a partner was found who could deliver consistent quality. Looking ahead, MySleepTee has plans for new design releases and is preparing for regional expansion into Malaysia within the next six months. With its mix of personal roots, sustainable production, and thoughtful growth, the brand is poised for a promising future.
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