In the world of fashion, sleepwear and loungewear are often overlooked. However, these essentials are crucial for ensuring comfort and quality rest. In tropical climates like Singapore’s, finding sleepwear that is breathable, stylish, and sustainable can be a challenge. Slumber Games, launched in 2024 by Roshni Khanna and Prateek Suri, aims to fill this gap by offering high-quality sleep and loungewear specifically designed for Singapore’s weather.
The Inspiration Behind Slumber Games.
Slumber Games was created out of a personal need when the founders moved to Singapore from Delhi in 2021. Roshni struggled to find breathable, high-quality sleepwear suitable for the tropical climate. Recognizing this gap, the duo envisioned a brand that combines premium fabrics, and practical designs.
After months of research into breathable and absorbent materials like bamboo, cotton cambric, and modal, Slumber Games was launched to provide a solution to this tropical dilemma. These fabrics are celebrated for their moisture-wicking, hypoallergenic, and durable properties, making them ideal for hot and humid conditions.
Comfort, Sustainability, and Aesthetic Appeal.
Comfort is at the core of Slumber Games. The brand ensures its products undergo extensive testing to fine-tune every detail, from waistband thickness to fabric softness. The founders place a strong emphasis on functionality, creating designs that are flattering enough for stepping out of the house yet comfortable enough for lounging.
Slumber Games also prioritizes sustainability, sourcing eco-friendly materials and packaging. For instance, bamboo and modal are derived from renewable resources and require less water for production. The brand further minimizes its environmental footprint with cornstarch-based packaging and reusable tote bags.
The design process merges practicality with aesthetics, featuring silhouettes and colors like dusty rose and sage green that appeal to a global audience. Prints such as block lotus and sweet drops integrate traditional Indian elements with a modern twist, reflecting the founders’ heritage while catering to Singapore’s multicultural community.
Future Goals and Expansion Plans.
Although still in its early stages, Slumber Games has received positive feedback from its growing customer base, many of whom have praised the quality and breathability of the fabrics. Encouraged by this reception, the brand plans to expand its offerings by exploring options for men’s and kids’ collections. International shipping to neighbouring countries like Malaysia and Indonesia is also on the horizon, with aspirations to enter markets such as Australia in the future.
What sets Slumber Games apart is its commitment to delivering slow fashion at competitive prices without compromising on quality or sustainability. By addressing the specific needs of consumers in a tropical climate, Slumber Games is poised to become a go-to brand for comfortable, stylish, and eco-conscious sleepwear. With a commitment to innovation and a vision for growth, the brand is ready to make its mark both locally and globally.
To know more visit- https://www.instagram.com/slumbergames.sg
To read more startup stories visit- https://thesingaporepress.biz/