Outerwear retailer The North Face has unveiled a groundbreaking concept store in Singapore, marking a significant milestone in its partnership with UAE-based conglomerate GMG. This new retail space, located at VivoCity shopping center, spans over 2445 square meters and offers a comprehensive range of The North Face products, from high-performance gear to fashionable urban apparel.
Diverse Product Offerings for Every Adventure
The expansive store showcases products from all three of The North Face’s key ranges: Performance, Performance-Inspired, and Urban Exploration. Whether customers are preparing for extreme outdoor adventures or seeking stylish and functional urban wear, the store caters to a wide array of needs.
The Performance range features technical gear designed for activities such as climbing, hiking, and snow sports, ensuring durability and top-tier functionality. Meanwhile, the Performance-Inspired and Urban Exploration lines offer versatile pieces that blend outdoor performance with everyday style, appealing to both athletes and urban dwellers alike.
A Hub for Outdoor Enthusiasts and Community Engagement
One of the standout features of the new store is the Summit Series corner, which has been introduced following its success in Mainland China. This collection is specifically designed for climbers, trail runners, and snow athletes, representing the pinnacle of The North Face’s innovation and commitment to high-performance gear. In addition to premium products, the store fosters a sense of community by hosting free weekend activities for consumers.
These events, such as basic knot-tying workshops, provide valuable outdoor skills and create an engaging and interactive shopping experience. With its diverse product offerings and community-focused initiatives, The North Face’s concept store at VivoCity sets a new standard for outdoor retail in Singapore, reflecting the brand’s dedication to both innovation and customer engagement.
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