In a world increasingly focused on wellness and sustainability, candles have evolved beyond mere decorative items. They now play a crucial role in setting the mood and enhancing our overall well-being. Zeme, a brand founded by the innovative trio of Renata Hossain, DeepthySrikant, and Abitha Ganesan, is leading the way with handcrafted candles that emphasize eco-consciousness and sensory experiences. By combining their diverse backgrounds in banking and creativity, the founders have created a brand that resonates with fragrance lovers while promoting sustainable practices.
Where Inspiration Meets Action
Zeme was founded out of a shared passion for candles and a commitment to sustainability. Deepthy, an alumna of NIFT, has hands-on experience in fashion, retail, perfumery, and the handicraft business. Her diverse background allows her to approach design with a unique blend of creativity, professionalism, and a deep understanding of both traditional and contemporary market trends. Abitha is a banking professional with over 20 years of experience in retail and corporate banking, specializing in product management for corporate clients.
She has successfully optimized sales processes and delivered tailored solutions while integrating sustainability into her professional approach. Renata is also a banking professional, with more than a decade of extensive experience in client engagement and retail operations, specializing in quality assurance. With a certification in Sustainable Practices, she ensures that her eco-friendly candles meet the highest quality standards and reflect a strong commitment to environmental responsibility.
Zeme currently offers a captivating collection of four distinct fragrances: the refreshing essence of sea breeze, the warm and grounding notes of sandalwood, the comforting sweetness of vanilla, and the invigorating zest of grapefruit. Each scent is thoughtfully crafted to promote a sense of wellness and tranquility, inviting you to indulge in a moment of serenity. The founders are deeply committed to sustainability, using eco-friendly waxes to create their candles. With plans to incorporate beeswax and coconut wax in the near future, every candle purchase not only enhances your space with exquisite aromas but also supports a healthier planet.
Unique Essence that Makes Zeme Shine
What sets Zeme apart from many other candle brands is its holistic approach to wellness and sustainability. Abitha is a certified advocate for eco-friendly products, channeling her passion into creating wellness-focused, sustainable candles for every home. Together with Renata, who has an extensive network built over 30 years in banking, they drive business growth. Renata ensures that the candles meet high-quality standards while maintaining strong environmental values, offering customers both quality and ethical assurance. Additionally, Deepthy’s creative vision enhances the brand, making each candle not only functional but also a beautiful addition to any space.
Zeme’s unique selling proposition is built around three essential pillars: wellness, sustainability, and creativity. They offer a diverse product line that includes wellness items sourced from around the world—such as bath salts from Australia and handcrafted teak wood coasters from Sri Lanka. By doing so, Zeme provides a complete sensory experience for its customers. This commitment to quality and ethical practices strengthens their brand image and encourages consumers to make mindful choices.
Lighting the Path Ahead
As Zeme looks to the future, it has ambitious plans to expand its product offerings and enhance its brand presence. The founders intend to introduce new fragrances and product lines, including bath salts and soaps, all designed to support their wellness mission. This strategic expansion will position Zeme as a comprehensive hub for self-care and relaxation, where consumers can find everything they need to nurture their well-being.
In addition to focusing on retail growth, Zeme is eager to enter the corporate gifting market, offering sustainable options for businesses seeking thoughtful gift solutions. With a strong emphasis on customer engagement and feedback, Zeme is committed to evolving its offerings based on consumer preferences. As the brand moves forward, it remains dedicated to inspiring, igniting, and sustaining wellness through every candle it creates, lighting the way toward a more sustainable future.
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